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Romanian affiliate advertising and marketing company 2Performant acquires Profitshare, companions with eMAG manager

.2Performant, a Romanian technology as well as affiliate advertising and marketing options provider, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to acquire the Profitshare associate systems in Romania and also Bulgaria from Transformation Marketing. Together, Dante International, the owner of eMAG, are going to end up being a shareholder in 2Performant.On September 6, 2Performant's Board of Supervisors wrapped up a preparatory agreement to obtain the Profitshare.ro and also Profitshare.bg affiliate networks possessed by Sale Advertising S.R.L. and Sale Advertising EOOD. The contract details the principles of the transaction as well as is certainly not legitimately binding, according to the business push pointed out by Economedia.The operation involves the transactions of the Profitshare company lines from Transformation Advertising S.R.L. as well as Sale Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A. (large number investor of Conversion Advertising and marketing S.R.L.) will definitely be part of the business transmission deal as a surety." When the Profitshare deal is actually finished, we are going to increase our present capability as well as transform our client profile in both Romania as well as Bulgaria. Our team still have a handful of essential measures to finish, however I am self-assured that the staffs involved in the transaction on both sides will certainly deal with to finish them successfully. We will certainly introduce our post-acquisition strategies after settling the purchase depending on to the ultimate arrangement," said Dorin Boerescu, CEO as well as Founder of 2Performant System.The transaction price is RON 4.3 thousand, as well as will be actually paid out 55% in cash and 45% in 2Performant reveals via a funding rise.." 2Performant is actually a youthful and also vibrant firm with market values that reverberate with our company. Our company expect that, after the deal is settled, the Profitshare service mixed with 2Performant will supply more significant market value to its own customers," pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant likewise notes that several steps continue to be to complete and wrap up the purchase, like the successful finalization of the due persistance analysis through 2Performant.Profitshare was actually introduced in 2012 as well as presently has a collection of 250 affiliate courses (featuring the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture resource: the firm).

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